Email Marketing for Healthcare Service

Email Marketing And Its Relevance In Healthcare Marketing Service

Healthcare marketing has many aspects. One of the main aspects of this is E-mail marketing. The concept of email marketing still has a lot left in it. It can be made more relevant to the reader which will take its impact to the ‘next level’.

Email Marketing for Healthcare Service

Marketing in healthcare business has become very important now. There are some marketing companies who are providing tailor-made medical marketing service to their clients who can be a doctor, a clinic or a hospital. Although the personalized email service has been here for some time, they have started to gain the buzz only recently. Personalization has many benefits, the primary of which is, it cuts out the unwanted data that is completely useless to the recipient. Here are some of the ways this is achieved:

1.Getting into the brain of the audience: A target audience is chosen according to their age, income group etc. Many categorizations of the audience are made and then each one is assigned one category. This is done very carefully and on the basis of the data available to them.

2.The categorizing aspects of this list need to be changed and updated frequently as well. These may change from time to time.

3.It is necessary to manage and maintain the data. The new data has to be entered and the ones that have no use should be deleted from the record. Whenever possible, the information like the subscriber demographics, gender, and other important details that can be of vital use should be captured.

4.There should be more personalization than just putting the name if the subscriber in the greeting. It should highlight that the data is tailor-made for them and it is more of an informative mail to them.

5.The message should be written in a way the subscriber is detailed about the next steps that she/he will need to go through. It should also be compelling so that the subscriber cannot resist from clicking the client link.

The emails must be written in a way that it looks like a one-on-one conversation. Whenever someone opens a link, it makes a marketing email can only make an impact if the subscriber thinks that the email is sent specifically to him. It is also important that the email has relevant infographics. Infographics are a creative way to pass on the information without any confusion.

The other types of marketing include social media marketing. A well designed ‘post’ in these sites and go ‘viral’ and be more successful to a client than other marketing strategies. We know that there nowadays, everyone’s on a social media site and hence it has a very good ‘reach’.

Today, people search online for any query. It has hence become very important to have a digital presence that can make you visible if a search query is relevant to your business. These marketing companies ensure that you will rank good on a search query and will receive patients from the web too.

Why Should You Hire a Healthcare Marketing Agency?

The world of healthcare marketing is growing tremendously, from what used to be something that can only be done from a word-of-mouth to SEO technique based digital marketing, a lot has changed.

There are many reasons why hiring a medical marketing service firm has become so important. Nowadays, if we have any health related issue, the first thing that we do is, Google it. Patients use the internet to know what problem they are facing, what are its symptoms and treatments available. They also review the comments written by other patients on their websites.

The patients’ behaviour have changed these days.

Online marketing is done in a way that is informative to the target audience since it helps gain credibility in the eyes of the patients too. A good web content makes the readers believe that the professional/clinic is knowledgeable too and must be having an updated knowledge in the field. Your post on a particular topic makes you look like an expert in that area. These days, a common person would first find a doctor on the internet and then hit the streets. Patients are looking for doctors who are specialized and have a good presence. Even being on social media is important. If you are on all major social media sites, your Google ranking is bound to go up. Many doctors hire an agency that would write a blog for them and keep them high on Google results page.

Utilizing your time efficiently

You cannot do everything on your own, from writing these blogs to checking or replying to the comments that these blogs might have. You cannot devote your time to sharing things to your social networking site page. These things help you reach out more people and more people means more patient base. If they have heard your name before, even on a social networking site, this will give you an edge over others. In medical profession footfall is very important, a patient will at least consult a doctor when they visit a clinic.

Customer Satisfaction is important here too

Just like other industries, customer satisfaction is important in the medical industry too. There are many rating agencies that rate and provide review platform to patients. Maintaining these reviews and addressing their dissatisfaction is very important. And with good medical marketing, you can make all the reviews positive and great.

There’s no point delaying it

If you start today, your online presence is going to increase from this day. And in a few months, you can create a presence such that many articles would have been written for you by then, which will surely give you some upper-hand. It is hence important to hire a good healthcare marketing agency as soon as possible.

You should select a marketing agency that has a good experience in this field, which is relevant to your industry too.

4 Fatal Mistakes Medical Professionals Make with Digital Marketing

#1 – They buy from snake oil salesman. Never trust someone who promises you the first spot on Google or other extravagant claims. Credible digital marketers know the game is always changing and this is simply impossible.

 

#2 – They blindly spend money on Adwords. If medical professionals aren’t careful their advertising budget can sky rocket. Keywords like “dentist” and “surgeon” are some of the most expensive on Google. It’s better to stay away from these terms and get creative!

 

#3 – They try to do it by themselves. A successful marketing campaign can’t be done by putting in a couple hours a week or working on it when you get down time. You need a committed team that knows the rules of the game and can play to get you results fast.

 

#4 – Ignore social media. Your customers spend more time on social media than any other platform. If you’re not marketing and connecting with your community here, you’re missing out on possibly the most valuable tool we can utilize in the medical field.

A “Funnel” Can Make My Practice More Money?

 

Yes. A properly set up funnel can make your practice a lot more money, actually.
If you’ve read anything on how to sell something online, then I’m sure you’ve seen the word “funnel.” They’re certainly the hot topic of digital marketing and I must admit for good reason. A properly set up funnel that complements a practice’s offerings results in massive success.

But when I first tried to understand the funnel, the damn thing perplexed the hell out of me.

“Where do I find this funnel? Can I get stuff back out of the funnel? How do I create one of these magical funnels all these internet guys rave about?”

Luckily you can spare yourself and your practice the embarrassment and wasted time.

I’m here to make it nice and easy for you: a sales funnel is simply just the process you take someone through to get them to ascend through the different levels of your offerings, starting with bait then moving through to the more valuable offerings. Obviously, since we’re a digital marketing company, we focus on the digital aspect of sales funnel for medical offices. Let me explain a little more.

funnelYou first draw out who your ideal customer is. Then, we do some research and anticipate where these ideal customers may be. After that, we create a cheap but attractive offer (our bait) and throw it out in front of a bunch of “traffic” (or people, that’s all traffic is.)

You’ll get some bites and that’s when you start to move them through your value ladder ( or different set of offerings, low to high.)

And eventually, a customer who initially took your bait and clicked on your “free teeth cleaning” ad on Facebook is now getting dental implants a year down the road. The whole goal is to conversion!

New customers tiptoeing into your practice at the low-end to eventually buying your most expensive products/services at your back-end.

And it’s like they say, “once a customer, always a customer.” If you sell someone once, they’ll be back for more.

And that’s the beauty of a funnel.

Be Aware of Snake Oil Salesmen

When you make your decision to partner with a digital marketing company, make sure you take your time to speak with these people and use your best judgement. If they start making crazy promises, like guaranteeing the first spot on google or anything else that sounds too good to be true, go with your gut (and by the way, our 10-30x claim of more customer traffic isn’t one of these – just ask and we’ll be happy to lay it out for you.)

You see, just like in most healthcare professions, internet jargon can be intense. And just like you can lose someone in explaining an illness (let’s take “Xeroderma Pigmentosum” for example), we generally lose people after the word “optimization” in Search Engine Optimization – and many frauds take advantage of that.

These people are happy with getting a one-time sale, having you cancel, then moving on to the next one. And it sucks for everyone: medical professionals like you who get burned and people like us who are trying to build long-lasting, successful relationships with practices.

The morale of the story here is to always trust your gut and do your homework. There are a lot of phenomenal SEO & digital marketing companies out there but just make sure you don’t drink the kool-aid to find out thousands of dollars later it was only snake oil.